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Reset the Sales Funnel for Revenue Forecast Accuracy
In case you didn’t notice your customers are buying differently today than they did last year. The differences could be subtle or obvious, but if you observe closely you’ll see that the process they...
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Why the CFO Should Be Funnel Savvy
The revenue funnel isn’t the sole domain of sales or marketing. CFO’s should be as familiar with their company’s funnel structure and metrics as any sales executive or marketing executive. Here’s why....
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Do you know your sales funnel like the back of your hand, or the back of your...
If your CEO, head of marketing, and head of sales can all agree that the following information is known than step to the head of the class. However, I suspect that you won’t pass the test, meaning...
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